We know that many regular listeners never think to call a radio station, even their favorite. Whether or not your participation goes beyond putting us on in the morning, we appreciate the time you choose to spend with us. That said, Rebecca and I really want to send out a special acknowledgement to regular callers on the Soft Rock 106.5 Wakeup Club like Mike Smith (center) from Westerly. Mike takes time out of his busy day as circulation manager for the Westerly Sun to pick up the phone and chime in on some show topic or to ace yet another Breakfast Brainbuster question. The list of regulars continues to grow, and it makes our day to have that kind of loyalty. Saturday, May 30, 2009
Wakeup Club Callers
We know that many regular listeners never think to call a radio station, even their favorite. Whether or not your participation goes beyond putting us on in the morning, we appreciate the time you choose to spend with us. That said, Rebecca and I really want to send out a special acknowledgement to regular callers on the Soft Rock 106.5 Wakeup Club like Mike Smith (center) from Westerly. Mike takes time out of his busy day as circulation manager for the Westerly Sun to pick up the phone and chime in on some show topic or to ace yet another Breakfast Brainbuster question. The list of regulars continues to grow, and it makes our day to have that kind of loyalty. Radio FAQs: The Most Asked Question
"Do you pick your own music?" As soon as someone finds out you work in radio, that is by far the most asked question. I suppose that can't be helped, since the term "disc jockey" has been used to describe radio people for decades. That may have been true at one time, but those days are gone. For one thing, we almost never jockey discs. Secondly, the music selection process has gotten a lot more sophisticated. It is essential to a station's survival to decide on a target audience and to focus like a laser beam on catering to it. As a former program and music director, I can appreciate the work that goes into this music scheduling process. I am not nostalgic for the old days of scrambling for a 45 to cue up with seconds left on the one playing. Music is too important to be a snap decision by air people busy with other show elements. How do they decide what gets played? While some stations occasionally insert requests, there is often a fair degree of market research involved before a song makes the air. That means we actually do give listeners a chance to tell us what they want to hear! Going out and finding these potential listeners is more of a reflection of what works than just waiting for random people to call us. Then it is programmed through music software like the one pictured above from MusicMaster or Selector. For radio vets, this post will elicit a "well, duh" response, but to casual listeners it is probably earthshattering! Monday, May 25, 2009
Hard to Digest

It Does Matter

Surprise Finish?

Thursday, May 21, 2009
New Haven Revisited
For the first 30 years of my life, New Haven was the center of the universe - the "big city" just seven miles from where I grew up in North Branford. Even though it's only 45 miles away now, it has been about as relevant to me as Fairbanks, Alaska. Today, I actually had reason to make a trip to City Hall on the Green in the Elm City because I needed to quickly get a copy of my birth certificate. Two things left an impression on me. One was the newly widened I-95 from Branford to the longtime traffic nightmare known as the Q-Bridge. It really made the trip in a lot smoother than I recall. Now if they can only widen 95 from there to New London. The other thing that surprised me was the huge vacant lot that used to be a retail center as Macy's and Malley's downtown. The Chapel Square Mall seemed like a shadow of its former self, but the Green and Yale are still impressive. It didn't just seem like half a lifetime ago - it was! On the other hand, it reminded me how much Eastern Connecticut has become home. Saturday, May 16, 2009
My "Other" Job

Gee, with all my WBMW air time, when do I get time for another job? It goes back a ways. During one of my respites from full-time radio employment, I took an advertising sales job in 1988 in the Norwich office of Shore Line Newspapers, a group of weekly local publications which were part of ABC/Capital Cities. While I enjoyed the job, it immediately became clear to me that the sales manager, Allan Arico, was more adept at his craft than the people above him. He correctly foresaw the consequences of corporate missteps, left and started his own ad agency. I jumped ship a year later for Hartford radio while helping Allan start a leaner and meaner monthly direct mail shopping publication - The Extra - treating Jewett City/Griswold as more of its center as opposed to Norwich. I caught up with Allan again in 2002 and The Extra was still around, even though it needed a little attention. WDRC had just laid me off, so I had time to build it up. We even added editions of The Advertiser in Montville and East Lyme. It has made me a big believer in direct mail advertising. While many print media have taken horrendous hits, the "little shopper paper that could" continues its success. Allan appreciates loyalty, so I continue to be its main account executive. As far as radio vs. print is concerned, I see this and WBMW as more complementary than directly competitive. They have coexisted for me for six years now. In fact, I get to know many of our communities and businesses a lot better because of the combination of the two. My loyalties aren't divided - they are doubled.Red Wolf Broadcasting Now Owns FM 104.1

Sunday, May 10, 2009
Terms That Make Many Men Uncomfortable

Saturday, May 2, 2009
Governor Rell Addresses the Swine Flu Scare
This week marked the first time Connecticut Governor M. Jodi Rell was a guest on the Soft Rock 106.5 WBMW Wakeup Club. You realize the priority level given to the new potential pandemic known as swine flu when it takes precedence over putting together a state budget. The budget battle itself involves some very painful measures during this lingering recession - and that would have been Topic One during our interview - but this public health crisis quickly grabbed the headlines. Governor Rell gave us an update on the state's part in preparing for and dealing with any swine flu outbreak in Connecticut. While the number of cases so far may not suggest a major outbreak yet, it is clear that the World Health Organization, federal government and Rell administration are taking this very seriously. I remember getting a swine flu vaccination during a similar potential outbreak in 1976. The epidemic or pandemic didn't materialize. Unlike 1976, we don't expect to have a vaccine for this variation of swine flu until the fall. Let's hope this scare turns out to be a false alarm, too.Walking for Babies
WBMW's involvement with the March of Dimes and the cause of healthy babies took a two-pronged approach this spring. First, there was the very successful Diaper Derby at Mystic Aquarium. Then last weekend, Bluff Point State Park in Groton was the place for the March for Babies. It was a well attended, brisk 3-mile walk through an amazing natural preserve in the shadow of an urban area. It was a bumpy trip for folks like my co-emcee Rebecca wheeling baby carriages, but her 9-month-old Liliana enjoyed it just fine. My mistake was not bringing anything to eat along the way, and my blood sugar plummeted, but we all made it. As close as this state park may be, it was my first walk through Bluff Point. I hope it's not my last. Thanks to everyone who participated in the March of Dimes March for Babies. Saturday, April 25, 2009
Mmm... Steak
No one can ever call me a fussy eater. My taste in food is like my taste in music. There aren't too many things I've turned down. One thing I have not had in ages is steak. It's not because I'm a vegetarian or anything like that. Whenever I go someplace new, I often go for something pretty basic: a hamburger in a less fancy place, steak in someplace a bit nicer. Red meat is the standard for my first impression of a restaurant. Well, my long period of steak deprivation came to a spectacular end with a visit to the Capital Grille in Providence and a date with a sirloin. That, and the most incredible cheesecake, made for a meal far from routine. I hadn't been to the Steak Loft in Mystic in ages, so a few folks from the station decided to get together there and see our morning fill-in co-host Phred singing. Miss L from Jammin 107-7 always gets the steak teriyaki, so I went with that recommendation and was very impressed. A great steak has made for some of my best memories dining out. Maybe because it's a rare occasion - medium rare. Monday, April 20, 2009
Radio Flashback: My Brief Disco Heyday
It was June 1979. The Ayatollah had just taken over in Iran, the long gas lines were back and my still young radio career had taken me to Springfield, Massachusetts and WMAS 94.7 FM. This was at the height of the disco craze. A new station owner was determined to transform a perennial also-ran into a serious ratings contender. They figured if an all disco station could have killer numbers in New York, why not Greater Springfield? It sounded like fun, so I took the midday slot. Even with the star power of Donna Summer, the Bee Gees and the Village People - who were aired hourly - Springfield was not supporting a 24/7 disco format. The superstars had their share of duds that never crossed into the pop mainstream, so many of the B or C list artists were just plain forgettable. Some of the cuts were over ten minutes. I'd leave the show with a splitting disco headache! When they wanted to move my shift to nights I should have felt flattered, since that was the only time slot with ratings, but a month was enough of that relentless thump, thump, thump. Two songs I did like were Patrick Hernandez's "Born to be Alive" and McFadden & Whitehead's "Ain't No Stoppin' Us Now." Within a year, WMAS-FM wisely jettisoned disco, increased their power and went with a more "mass" appeal format that continues its remarkable success to this day. I did return to WMAS to do fill-ins in 1988. The brief disco era is recreated each Saturday night on WMAS, hosted by a truly nice guy named Brett Provo. He plays the hits and leaves out the filler. One moral of the story: what works in one place may bomb in another. No, I did not wear polyester there. And yes, it's disco week on American Idol. Yay! Friday, April 17, 2009
I'm All Atwitter!
First it was MySpace, the premier site for online social networking. Then that seemed so yesterday with the rise of Facebook. Now we're being told to "Twitter." Keep up with what everyone's doing in real time in "tweets" of up to 140 characters. Ashton Kutcher challenged and beat CNN in getting a million tweets. Oprah is now on Twitter with 34,000 tweets in her first few hours. You can now follow WBMW on Twitter as well at the bottom of the page on http://www.wbmw.com/. As much as I like to keep up with the latest techno-trends, I really don't know if this Twitter hype is justified. You can already text me, email me, call me on one of four phone numbers and even Facebook me. (Is "Facebook" a verb yet?) How much do I need to learn about the hour by hour activities of everyone I know? Maybe I'm missing the significance of the Twitter Revolution, but I'm already feeling pretty well in touch. Yes, I am also on Twitter, but I keep losing my password! Monday, April 6, 2009
A Passion for Local Radio


Saturday, April 4, 2009
Crawling to Victory
Sunday, March 29, 2009
Senator Lieberman on the Wakeup Club

Friday, March 27, 2009
Joe O'Brien - A Nice Guy

Saturday, March 21, 2009
Glenn O'Brien - The Style Guy

Sunday, March 15, 2009
Wakeup Club Cast of Characters: John Devine

Saturday, March 14, 2009
An Unlucky Time?

Here we are, sandwiched in between Friday the 13th and the Ides of March on the 15th. If you have a fear of the number 13, you have triskaidekaphobia! On March 15th in 44 B.C., Julius Caesar had a particularly crummy day. Getting assassinated sucks. March is my least favorite month, with the exception of St. Patrick's Day. It does seem to have bad connotations for me and my family. I often find myself stressed or bummed out at this time of year, with everything and everyone around me seemingly in an uproar. Then it dawned on me today - a pretty decent day allowing for a sorely needed moment of clarity. If I deserve better than some unfairness that has befallen me, then I must be good enough to be above the hurt feelings, petty nonsense and the need to win 100% of the time. After a bumpy 13th, I just let it go on the 14th, like flipping a switch, and it feels like a weight off my shoulders. Break the negative cycle or let it continue without you. If we don't think we deserve to be happy - lucky month or not - who will?
Norwich Bulletin Reflects Changing Times
The paper remains, but 27 employees do not as GateHouse, the Bulletin's parent company, decided to close down its manufacturing operation in downtown Norwich. I know one person who worked there since 1971 - basically her whole working life. The paper will now be produced in Auburn, Massachusetts. The Norwich Bulletin has been caught up in the perfect storm that has engulfed the newspaper business. The recession and the loss of classified advertising to websites like Craig's List are just the latest reasons for a massive decline in revenues. Circulation has also taken a hit, as younger readers find their news on the web and local TV stations ramp up their hours of news coverage. There's more to this story. The decline of many newspapers has been hastened by the huge debt incurred by companies snapping up properties with inflated pre-recession pricetags like there was no tomorrow. Some big broadcast corporations engaged in this acquisition spree as well. Well, tomorrow has come. These short-term business strategies have lined a few business people's pockets while a media tradition that may have otherwise survived appears less likely to do so. Have you read a newspaper lately?Sunday, March 8, 2009
Wakeup Club Cast of Characters: Our American Idol Expert
The other week while Rebecca was on vacation and Phred was filling in, we realized that neither one of us had much chance to catch what was happening on Fox's top-rated primetime show. Like a lot of busy people, we just weren't able to devote enough TV viewing time to American Idol! Well, our solution was closer than we thought. Alycia Mraz, one of our WBMW producers, has been a wealth of information on every season of the show since its start. She can also sing. We are excited to have Alycia on board giving us her take on a show practically everyone talks about. Listen at 7:25am to Soft Rock 106.5 the day after every American Idol broadcast for her American Idol Update. Alycia has also started a "We Love Soft Rock 106.5" Facebook page. Although Alycia's been helpful in everything from live remote broadcasts to compiling storm cancellations, I have a feeling she has only begun her contributions to our stations. Saturday, March 7, 2009
My Starbucks Stop

CSB Closes Its Doors

Saturday, February 28, 2009
Winter Fatigue
Have you had it? We may have had colder and snowier winters, but this winter really stands out for so few breaks from cold and storms. We need a break! Now forecasts are calling for a messy Monday as March prepares to come in like a lion. That means more storm cancellations and delays. I deal with the cold better than many, but enough is enough. The treacherous drives into a job where lateness doesn't go over well have been too numerous. We'll be there with the information you need on Soft Rock 106.5. Rebecca may wish her vacation lasted one more day!A Broadcasting Legend
Whether or not you were among the millions who made ABC Radio commentator Paul Harvey a part of your day, there is no doubt that this man represented the best this business has ever offered. Harvey died at age 90 in Phoenix. His one-of-a-kind delivery combined with a unique ability to blend news with commentary. He was also one of the most effective advertising pitchmen in hstory. Through all the changes in formats and personnel broadcasting is famous for, consistency is really what wins. Paul Harvey delivered that like few others. A Comedy Classic

Even though I've seen Mel Brooks' "Blazing Saddles" a dozen times, it seemed only right to see it again on this, the 35th anniversary of the movie's release. The groundbreaking - well, windbreaking - comedy classic is fittingly my brother's favorite movie. Even with the passage of time (and yeah, wind) and the deletion of some now politically incorrect lines, this movie is still fresh. Some people may see it as low brow humor, but my advice is to lighten up. Heddy ("that's Hedley") Lamar actually sued Brooks over the use of her name in it. It may also be a "guy thing." "Airplane" from 1980 still tops my list of funny movies, but "Blazing Saddles" is up there.
Sunday, February 22, 2009
Score One for Local Station Owners

John Fuller's Red Wolf Broadcasting - the company I work for at WBMW - made some big waves in the radio industry last week with a deal to purchase Hartford's 50,000 watt alternative rocker WURH. SEE THE STORY HERE. "fm104one" covers most of Connecticut and can be heard loud and clear into western Massachusetts. A radio station sale is historically nothing unusual, but broadcasting is anything but business as usual these days. With so many independent owners having sold out to the big conglomerates - and the big media companies now under serious mountains of debt - the story of John Fuller's deal is exceptional. In an era of declining advertising revenues and massive layoffs nationwide, the Red Wolf acquisition is a step in the other direction. If you remain in decent financial shape, this can be a time of opportunity. John understands this and is not afraid to take an informed chance. How will this new 800-pound gorilla in the room (in the next market over, anyway) affect our Ledyard, CT operation? John told me it will be exciting, to which I responded that working for him has always been that. He has a real pro with VP/programming Brian Ram, and one of the best staffs I've ever worked with. Will I end up back in Hartford radio? I'm comfortable with my spot on the Soft Rock 106.5 Wakeup Club, but who knows what change will bring?
Tuesday, February 10, 2009
Time to End Casino Smoking?
Connecticut Attorney General Richard Blumenthal is leading another effort to phase out smoking at the state's casinos. While there are legitimate issues of tribal sovereignty involved in this issue, I hope the Mohegans and Mashantucket Pequots will step up to the plate and institute their own ban on smoking. It is a public health issue, especially for casino workers exposed to the dangers of second-hand smoke for prolonged periods. They don't have a choice now. I remember when Dunkin' Donuts started a chainwide ban on smoking. People who came to Dunkin' for a caffeine/sugar/nicoteine combo somehow managed to cope without the latter, and business is as brisk as ever. Who would have thought bars could survive smoke-free? Most bars survived, even with the unfair loophole allowing private clubs to let their clientele light up. Will Foxwoods and Mohegan Sun take a hit at a tough time in the economy? Perhaps, but it is the right thing to do. It will not affect business very much in the long term if the examples of other public places prove valid. Super Bowl One Week - Steroid Scandal The Next
Alex Rodriguez - perhaps the greatest player in baseball today - is the latest player to be tarnished by performance enhancing drugs. Unfortunately, with 103 other players on the list, that doesn't make A-Rod unique. Nor is it fair to have his name leaked just because of his $250 million salary while others stay anonymous. The issue here isn't even the use of steroids between 2001-2003 and the message it sends to the youth of America. Baseball players shouldn't automatically qualify as role models. It has everything to do with telling the truth. That's what athletes, actors, politicians, CEOs and others who find themselves under public scrutiny too often fail to realize until it's too late. They owe us that much. Spare us the denials. Take a cue from President Obama when he took blame for a nominee not working out, saying, "I screwed up." That was refreshing, and Americans get that. On the other hand, if we are looking for heroes at a sporting event we need look no further than the Super Bowl and presence of the crew of the "Miracle on the Hudson" who crash-landed Flight 1549 and the leader of our troops in Iraq, General David Petraeus. Let's hope A-Rod makes up in a big way for his lack of candor. Americans are a forgiving bunch. Thursday, February 5, 2009
Do Something!

Thursday, January 29, 2009
Big Day at the MGM Grand
Soft Rock 106.5 WBMW and Jammin' 107-7 have been presenting Women's Health, Beauty & Bridal Shows for close to ten years. This past Sunday's show was held at the new MGM Grand at Foxwoods. The attendance and sponsor participation were excellent. I'm sure our boss would say there's always room for more, but it was reassuring to see this kind of turnout at a time when the economy is on everyone's minds. The interest is still there. Life goes on. Let's hope this kind of success becomes more the norm in 2009. It's also not every day when WBMW people get this dressed up!Saturday, January 24, 2009
President Obama
This was definitely the most exciting Inauguration Day since the sixties. President Barack Obama was sworn in at 12:06 p.m. this past Tuesday. The country is in tough shape. People are hurting, and expectations are high. After years of partisan bickering and rigid ideology, Americans know that the credit cards we've rung up are now past due. I am encouraged by his confident and pragmatic attitude. He understands the need for consensus over catering to one group of like-minded citizens. I hope he gets the chance to fulfill much of the promise. As a baby boomer, I can recall enough history to realize the fact that Obama is President is a huge accomplishment in itself. This change is good.
All Downhill from Here!
A week or two ago, after one of our many snowstorms, I was driving past the Norwich Golf Course on New London Turnpike and saw the parking lot by the Caddy Shack restaurant packed with cars. I knew the crowds weren't there for the golf. They were there for sledding. It really surprised me that so many people - kids and adults - were still into sledding. The simple pleasure of walking up a hill or two and then letting gravity do its thing was one of my favorite things to do as a kid. The empty and sloping cornfield behind our house provided the perfect hill when the snow got deep and powdery enough. The walk up was rewarded with the rush of a fast and hopefully smooth descent. The time after school and before supper would fly by. Now there are more options like snowboarding, snow tubing and those plastic saucers, but give me a Flexible Flyer sled anyday. My brother and I found Flexible Flyers under the Christmas tree more than once. Skiing and skating are all well and good, but sledding beats them all! Sunday, January 11, 2009
Not Necessarily the News...

Saturday, January 3, 2009
Vacation!

HD Radio

A Look Back & Ahead

Tuesday, December 30, 2008
The Most Unusual Thing I Did in 2008
It had to be the Morning Show Sumo Suit Wrestling Challenge June 20th at Dodd Stadium in Norwich. I'm normally a peaceful person and haven't been in a fight since age 12. The person who issued the on-air challenge - our program director who also hosts the Jammin' 107-7 show next door to Soft Rock 106.5 - isn't exactly Hulk Hogan either. That's why the smackdown hype on both stations before this minor league baseball halftime event was especially ridiculous. Even though I'm in my mid 50s and Brian "Body Slam" Ram was 30, I figured I had the weight advantage. That really didn't help much since those heavy sumo suits would weigh anyone down. These getups aren't as light and marshmallowy as they look! "TKO'Brien" - yours truly - won best two out of three falls, for whatever that is worth. It was a unique experience and has been good for lots of inter-station trash talk between "that punk" and this "senior citizen." As Brian said immediately after, "There's one for the bucket list!" Yes, once is enough! Will a morning show dance-off be next? I issued that challenge, but don't hold your breath. I'll Never Know

Most past relationships at least have the benefit of closure. I can think of one that barely got started and ended before I knew what hit me. It was about this time of year back in college, a snowy day in New Hampshire at the end of the semester. There was a long line in front of the dining hall when a big snowball fight broke out and scattered everybody. A girl I hadn't seen around campus before had become separated from her friends and ended up next to me and my roommate. She immediately struck up this very deep conversation with me. I was terminally shy back then, but our talk was so intense over dinner that I remember my roommate being totally excluded from everything. I don't know if you can find a soulmate that quickly or if there can be love at first sight, but it was different from anything up to that point and I dare say anything since. She told me she would be leaving school the next day, but I figured I'd see her again. Hey, I had her campus address. Well, I went there only to find she had already left. At the time, I told myself that was just the way it was meant to be. Ever since, I've wondered whether or not I let the best thing happen to me walk out of my life. It was a very short chapter in my life, but remains the biggest "what if?" since that snowy day.
Sunday, December 28, 2008
Women Take Over the Charts

Friday, December 26, 2008
Might As Well Face It!

Thursday, December 25, 2008
Merry Christmas!

Secret Santa Shown the Door
The phones on the Wakeup Club were definitely lit up like a Christmas tree when we gave the news about a Secret Santa in Walmart at Lisbon Landing. The unemployed man was shown the door when he attempted to give out $1300 worth of $10 Walmart gift cards he had just bought inside that same store. Apparently he never got his idea of good will toward men approved in advance by Walmart. Whoever told him to take his generosity outside was obviously mindful of liability in the wake of a tragic trampling incident at a Long Island Walmart on Black Friday. Store management certainly deserved to be in the loop about his intentions - good as they were. They treated him like a solicitor, but he wasn't soliciting anything. We may have had the famous "failure to communicate" for things to go this way, but Walmart also could have made this right. Target offered to let him give away Target cards in one of their stores. Walmart should have stepped up and made this appearance that "we're big enough to play by our own rules" into "we're going to make this right." Hey, I shop at Walmart myself and the company can weather some bad press, but this negative publicity in our community is just totally unnecessary. Step up to the plate, big guys! Wednesday, December 17, 2008
Holiday Central!

WBMW is eastern Connecticut's Christmas music station. There's no doubt about that. But it's not just about the holiday music. You'll find Soft Rock 106.5 in the many holiday parades, from Putnam to Old Saybrook to Groton. The enthusiasm is obvious in the faces of everyone crowding the streets on a cold night. There are so many people in need in our community, and it is very gratifying to be a part of the many efforts to make sure more of our neighbors have a happier holiday. The Gemma Moran Food Drive is one great example of neighbors pitching in. That's what the holidays are all about - not whether or not retail sales are up from last year. It's a lesson the kids should learn.
Saturday, December 13, 2008
Extreme Makeover: Voluntown

Thursday, December 11, 2008
$5,000 - One Winner!
