As a huge fan of actress Jamie Lee Curtis, I generally don't think we see enough of her. That may have changed lately. It's sort of funny to see her on TV pitching yogurt that helps balance your digestive system. Sure, digestive health is important and a buck is a buck, but the Activia ad campaign reminds me of another comedown. One of the greatest singers in history, George Clooney's aunt Rosemary, may be best remembered by a whole generation for her Coronet toilet paper commercial: "Extra value is what you get, when you buy Coronet!" Apparently the folks at Saturday Night Live saw the humor in linking Ms Curtis with digestive health products too. I can't help but think they could have gone with another actor. It probably won't be Wilford Brimley; he's booked.
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