Red Wolf Broadcasting officially launched "La Bomba 97.5" last week in the Hartford market. The Spanish language Tropical format station is broadcast on two frequencies. The so-called main signal is the 50,000-watt HD-2 digital side of recently purchased Connecticut powerhouse FM 104.1, WMRQ/Waterbury/Hartford. By the way, WMRQ HD-1 is modern rock Radio 104.1. 97.5 W248AB/ Bolton is a 60-watt repeater (also known as a translator) for another signal. I say "so-called main signal" because the lower powered translator at 97.5 gets top billing, not the more powerful HD-2 at 104.1. Since most radios are still not yet on the cutting edge of HD digital technology, the 97.5 signal is more widely available than the programming originating on WMRQ HD-2. Of course, there is also the webcast for those who want to listen but can't pick up the on-air simulcast. The Hispanic market continues to grow, even when the rest of the economy doesn't. Will a Spanish language outlet be a good fit for a company with English adult contemporary, rhythmic contemporary, country and alternative rock stations? I think so. I've been bragging about my years of good grades in Spanish classes, but so far I have yet to be called upon for my contributions as reader - or translator.
1 comment:
This is great. There was a spanish fm station until the early 80's. I have been frustrate with the Spanish AM stations and their limited non creative format.
Looking forward to the new standards in Spanish Radio Broadcasting Bomba 97.5 will set in the industry.
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