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Thursday, November 20, 2014

Best Ad Yet

We may never see this Christmas commercial stateside here on TV, but this ad for Sainsbury's, a supermarket chain in the United Kingdom, has gone viral on the net.   It depicts a likely scene from an actual event that took place 100 years ago,   It was the first Christmas of World War I, when an unofficial truce was observed between Allied and German combatants.   Some exchanged greetings, small gifts and played soccer.   I found it to be very tastefully done, but the message has not been without its critics.   A century later, it seems as if the path toward big, bloody conflict continues unabated.   This should serve as a timely reminder of the more positive similarities we share, even though the warring leaders would encourage none of this fraternization and the images of enemies coming together grew more scarce as the war claimed more and more young lives.   Maybe citizens of another land or culture really do want many of the same things we want.   This event would at least point to that possibility.    Watch it above and decide for yourself.      

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