WBMW is eastern Connecticut's Christmas music station. There's no doubt about that. But it's not just about the holiday music. You'll find Soft Rock 106.5 in the many holiday parades, from Putnam to Old Saybrook to Groton. The enthusiasm is obvious in the faces of everyone crowding the streets on a cold night. There are so many people in need in our community, and it is very gratifying to be a part of the many efforts to make sure more of our neighbors have a happier holiday. The Gemma Moran Food Drive is one great example of neighbors pitching in. That's what the holidays are all about - not whether or not retail sales are up from last year. It's a lesson the kids should learn.
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