Appearances here aside, life isn't always a day at the beach for Jeff Branch, production director for Soft Rock 106.5 and Jammin' 107-7 here in Connecticut and Eagle Country 97-5 in Vermont. The production director job has become more central to the operation of a radio station than ever. In addition to most of the commercials you hear on our stations, Jeff's work can be heard on many of the "spec spots" that salespeople play to prospective advertisers. Both in-house air staff and outside voiceover pros are used in making commercial production second to none in this market. You can also hear Jeff's handiwork on other local stations. It's a high-pressure, deadline-driven job. That becomes readily apparent to the rest of us whenever he has a day off! Jeff relaxes by following NASCAR and going to Happy Hour - not necessarily in that order. 
Friday, December 5, 2008
Making a Big Production Out Of Everything
Appearances here aside, life isn't always a day at the beach for Jeff Branch, production director for Soft Rock 106.5 and Jammin' 107-7 here in Connecticut and Eagle Country 97-5 in Vermont. The production director job has become more central to the operation of a radio station than ever. In addition to most of the commercials you hear on our stations, Jeff's work can be heard on many of the "spec spots" that salespeople play to prospective advertisers. Both in-house air staff and outside voiceover pros are used in making commercial production second to none in this market. You can also hear Jeff's handiwork on other local stations. It's a high-pressure, deadline-driven job. That becomes readily apparent to the rest of us whenever he has a day off! Jeff relaxes by following NASCAR and going to Happy Hour - not necessarily in that order. 
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